Friday, November 20, 2009

Marketing style writing

The State Theatre Vanemuine welcomes you to the 2009/2010 season of dance and music productions celebrating its 140th anniversary as the oldest theatre in Estonia.

We would like you to celebrate with us and join us in the exciting national premiere of Andrew Lloyd Webber and Tim Rice’s renowned musical ‘Evita’, premiering at the Nokia Concert Hall, Tallin, Estonia on November 27th 2009 through to 12th June 2010.

Bringing Argentina’s national heroine to the heart of Estonia’s capital city, ‘Evita’ is a musical about the life of Eva Peron, second wife of the Argentine president Juan Peron. The story, told through the eyes of the famous revolutionary Che Guevara, reveals the sensational life of Eva Duarte, beginning with her poor and illegitimate childhood through to her struggles and success as a young actress and finally to her overwhelming influence over the Argentine people as wife of the President and her tragic death aged just 33.

Originally published in 1976 as a musical album, the amazing popularity and success of ‘Evita’ lead to Andrew Lloyd Webber and Tim Rice’s collaboration with director Harold Prince for the London West End production which premiered in 1978 and then in Broadway in 1979. Since then the show has been running throughout the 20th and 21st centuries around the world, arriving this autumn in Estonia.

Already there has been an incredible demand for tickets, so if you want to be a part of this special occasion don’t hesitate to book now before you miss the opportunity.

Not only will you be enthralled with the music, ranging from classical ballads through saucy tangos and paso doubles to the occasional bit of rock, but you will also be thrilled by the beautiful set and costume designs by Ellen Cairns (Scotland) and the exciting and clever choreography by Igor Barberic (Croatia). The whole show will be brought together by Swedish director Georg Malvius. However, this international team of professionals also want to bring this musical to you through an Estonian voice with an entire cast of Estonian singers, actors and actresses, and collaboration with translators Peter Volonski and Hannes Villemson so that the whole score can be brought to you in your national language.

There will also be subtitles in English and Finnish, so don’t worry, you don’t have to miss out if you’re not fluent in Estonian!

Come and join the cast of ‘Evita’ and get a taste of Argentina and its people, from the squalor of a family living in one room through to the terracotta ballrooms full of tango dancers, the garden tea parties of the rich to the inside view of the Presidential apartments. Step back in time, be a part of history and experience through the music the world of this incredible woman, the spiritual leader of Argentina, the ‘Santa Evita’.

2 comments:

  1. Laura The piece read well for its type, the introduction and main points were present with pertinent information, like the location and language issues and the quality of the production. The description of the play and the actors and music gave a lot of information to the reader but as an incentive to attend and explanation - so they worked well I thought. The use of 'also' as a descriptor may not be needed... e.g."There will be subtitles". The momentum seems to slow down at the end of the piece , and some of the visual imagery like 'the squalor' stand out and leave the reader with a 'heavy'sense rather than a 'light' entertainment mood. Maybe the last bit should come earlier in the piece? Paula

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  2. i agree the begginging of youre writing pulled me in i was eager to carry on reading and found it to be very inforative, could you describe a bit more of the style of dance in terms of what i will be seeing visually. just in a sentence to realy "Set the scene" if you will. i agree with paula that the from subtitles your peice does lack the descriptive language you have been using so well, however be careful not to get too carried away with it as sometmes it can be too much and its very easily done, i do it a lot!
    happy new year! hope this helps

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