The State Theatre Vanemuine welcomes you to the 2009/2010 season of dance and music productions celebrating its 140th anniversary as the oldest theatre in Estonia.
We would like you to celebrate with us and join us in the exciting national premiere of Andrew Lloyd Webber and Tim Rice’s renowned musical ‘Evita’, premiering at the Nokia Concert Hall, Tallin, Estonia on November 27th 2009 through to 12th June 2010.
Bringing Argentina’s national heroine to the heart of Estonia’s capital city, ‘Evita’ is a musical about the life of Eva Peron, second wife of the Argentine president Juan Peron. The story, told through the eyes of the famous revolutionary Che Guevara, reveals the sensational life of Eva Duarte, beginning with her poor and illegitimate childhood through to her struggles and success as a young actress and finally to her overwhelming influence over the Argentine people as wife of the President and her tragic death aged just 33.
Originally published in 1976 as a musical album, the amazing popularity and success of ‘Evita’ lead to Andrew Lloyd Webber and Tim Rice’s collaboration with director Harold Prince for the London West End production which premiered in 1978 and then in Broadway in 1979. Since then the show has been running throughout the 20th and 21st centuries around the world, arriving this autumn in Estonia.
Already there has been an incredible demand for tickets, so if you want to be a part of this special occasion don’t hesitate to book now before you miss the opportunity.
Not only will you be enthralled with the music, ranging from classical ballads through saucy tangos and paso doubles to the occasional bit of rock, but you will also be thrilled by the beautiful set and costume designs by Ellen Cairns (Scotland) and the exciting and clever choreography by Igor Barberic (Croatia). The whole show will be brought together by Swedish director Georg Malvius. However, this international team of professionals want to bring this musical to you through an Estonian voice with an entire cast of Estonian singers, actors and actresses, and collaboration with translators Peter Volonski and Hannes Villemson so that the whole score can be brought to you in your national language.
There will be subtitles in English and Finnish, so don’t worry, you don’t have to miss out if you’re not fluent in Estonian!
Come and join the cast of ‘Evita’ and get a taste of Argentina and its people, from a family living in one room through to the terracotta ballrooms full of tango dancers, the garden tea parties of the rich to the inside view of the Presidential apartments. Step back in time, be a part of history and experience through the music the world of this incredible woman, the spiritual leader of Argentina, the ‘Santa Evita’.
Subscribe to:
Post Comments (Atom)
Hope this is a bit better Paula, tried to do what you suggested although when it came to re distributing the last paragraph I found I didn't really want to change the order of the rest of it so took out the word squalor to avoid it being too heavy at the end.
ReplyDeleteHey Laura! Just read your marketing piece, which I really liked.
ReplyDeleteThere is quite a lot of information, like the dates you give, which someone wanting to read a quick blurb about a show they were interested might find unnecessary?
I like the formal way you have written this, and much prefer it to other people's "poster advert" type marketing, but perhaps there are too many statistics which might lose a consumer's interest?
Thanks
Grace
Hi Grace,
ReplyDeleteThanks for your comments. I have to agree with you that there seems to be a lot of information in there, I actually found it hard to write this much, but I am torn between a 'to the point' advertisment and a word count of 500 words which I am still currently quite a bit under.
I think your point is very valid though and will have a look through again to see what might be done!
Laura
Laura
ReplyDeleteI think it is lighter at the end and I think your response and reasoniing for not moving the paragragh is well explained. Haveyou read my blog about the things we have been saying about conversations - and Task E comments - the author needs to negotiate these comments about content and structure in their won way. In terms of Grace's point, maybe thinking more specfically about your target audience would be helpful. I don't know, but it seems to me this piece is targeted for a more mature public who really want to spend time and money at the theatre - and savour all the associated activities like reading marketing information. What do you think?
Paula,
ReplyDeleteThankyou for writing back. Yes you are right, this is aimed at a more mature audience, particularly as I believe that Evita's story does not so much appeal to younger children and contains lyrics such as 'bitch' and 'whore'. Maybe I do need to tailor it more to the audience I am hoping to attract.
I do still need to read your blog which I haven't yet done and so will try to make that a priority.
An informative and interesting selection of writing that works well to educate its audience. It would be nice to know where you obtained your information about the history of the production. There is nice ebb and flow to your writing, however there are some sections that are slightly broken up. It may be beneficial to read each paragraph out loud to yourself so you can hear how everything flows. Also try and keep the format of dates the same throughout the piece. It is interesting how you include the geographical locations of the different members of the creation process. Don’t assume that your audience will be able to read Estonian, be careful as to the ‘possession’ (I, me, we, our, etcetera) of the sentence. An interesting introduction of the story of Eva Peron, this lends itself to your style of writing. There is just enough information given to intrigue audience members, though not so much that the entire plot is given away. Overall, an enjoyable read. Your writing style is not only informative but an interesting read for your audience.
ReplyDelete